Merc4
Employees of event agencies work in challenging conditions, but even behind the scenes of an event, they represent their crew and remain a team of professionals with their own style.
They need to stay connected, see and hear everything happening around them, and be able to react instantly.
Challenge
The challenge involved creating a line of merchandise for an event agency that aligned with the company's refreshed corporate identity and enhanced the agency's HR brand while fostering greater employee loyalty.
It was imperative that we stayed within the thematic realms of events, technology, and design.
Solution
The idea revolves around an employee, a mover and shaker, who usually works behind the scenes.
We visualized this character as a 3D avatar using augmented reality (AR) technology. The collection, titled MERC4, is split into two parts: MERC4-Concept, which included an AR poster and a 3D-printed avatar, and MERC4 Function, which included practical items like a hoodie, t-shirt, bag, power bank, and water bottle.
