Transforming MTS’s visuals after the rebranding
Since 2021, our brand studio C4dsgn has implemented several large-scale initiatives for MTS, and over this time a true partnership has formed: we immersed ourselves deeply in the brand’s DNA, and MTS entrusted us with an important role in its visual transformation.
In 2020, MTS underwent a major rebranding, redefining itself as an ecosystem of digital services. The logo was simplified and made more digitality, the communication philosophy evolved, and a gradual modernization of all brand touchpoints—both physical and digital—began. After the new identity was released, it became necessary to update the appearance of retail stores, offices, and customer locations across the country, and MTS entrusted this task to the C4dsgn brand studio.
Working closely with the MTS team, we developed a comprehensive guide for designing the entrance groups of offices within the digital ecosystem. The project included creating a unified visual system, detailing facade formats, designing interior elements, developing structural solutions, and producing pilot samples. The result was a large-scale document regulating the production and implementation of every element—an instrument that ensures a consistent visual standard across all MTS locations.
Also we implemented a number of tasks related to new brand integrations at major events, creating designs for zones, branding elements, and interactive installations aligned with the updated identity. Additionally, our team contributed to the interior design of MTS office spaces, adapting the new visual principles to real working environments.
Challenge
MTS underwent a major rebranding, redefining itself as an ecosystem of digital services. The logo was simplified and made more digitality, the communication philosophy evolved, and a gradual modernization of all brand touchpoints—both physical and digital—began. After the new identity was released, it became necessary to update the appearance of retail stores, offices, and customer locations across the country, and MTS entrusted this task to the C4dsgn brand studio.
Working closely with the MTS team, we developed a comprehensive guide for designing the entrance groups of offices within the digital ecosystem. The project included creating a unified visual system, detailing facade formats, designing interior elements, developing structural solutions, and producing pilot samples. The result was a large-scale document regulating the production and implementation of every element—an instrument that ensures a consistent visual standard across all MTS locations.
Solution
Also we implemented a number of tasks related to new brand integrations at major events, creating designs for zones, branding elements, and interactive installations aligned with the updated identity. Additionally, our team contributed to the interior design of MTS office spaces, adapting the new visual principles to real working environments.
