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Event Brand Identity & Custom Illustration

Anybe. Be anyone you want

“Anybe is a global platform dedicated to connecting people by offering guided real-world experiences. We partnered with them to develop a cohesive brand identity and immersive event branding for their launch.”

Anybe — experiential brand identity for LA launch event

Anybe is a global platform dedicated to connecting people by offering guided real-world experiences that allow one to truly "walk a mile in another’s shoes."

Client
Anybe
Industry
Experiences
Deliverables
Event Branding
Wayfinding
Illustration
Communication Design
Print
Merch
Year
2022
Anybe immersive branding — custom illustration and visual identity design
Anybe brand elements — experiential identity components and touchpoints
Anybe visual campaign — brand identity for experiential marketing event

The Challenge: Launch Event Branding in Los Angeles

“The project launch in Los Angeles was marked by ‘Showrooms’, an event in a grand mansion. Our task was to create the event branding and communication design that would guide guests through this unique experience.”

Anybe LA showroom event — experiential branding at mansion venueAnybe #04
Anybe launch event identity — Los Angeles brand experience designAnybe #05
Anybe experiential elements — event brand touchpoints and visual designAnybe #06

The Solution: Immersive Visual Identity & Illustration

“The visual identity was built around the optical illusions of M.C. Escher. For this project, our studio developed the key custom illustrations for communications, the basis for decorations, print materials, and merchandise design.”

Anybe M.C. Escher inspired illustration — optical illusion brand artwork
Anybe print collateral — custom illustration applied to merch and materials
Anybe complete brand package — final experiential identity deliverables

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