Corporate Merchandise & 3D Avatar Design
Merc4
“Employees of event agencies work in challenging conditions. To support them, we developed a unique line of corporate merchandise and a cohesive visual identity, helping them represent their crew even behind the scenes.”
Employees of event agencies work in challenging conditions, but even behind the scenes of an event, they represent their crew and remain a team of professionals with their own style.
They need to stay connected, see and hear everything happening around them, and be able to react instantly.
Challenge
“The challenge involved creating a line of corporate merchandise for an event agency that aligned with the company’s refreshed corporate identity and enhanced the agency’s HR brand while fostering employee loyalty.”
Solution
“We visualized an employee as a custom 3D avatar using augmented reality (AR) technology. The collection, titled MERC4, includes both 3D design concepts and practical corporate identity apparel and items featuring our packaging design.”
