Micromobility Startup Brand Identity & App Design
Izzy
“IZZY offers scooter sharing and short-term bicycle rentals. We partnered with them to develop a comprehensive startup brand identity and engaging mobile app design, making micromobility available in urban areas.”
The client is moving into the Central Asian market, a new territory where the audience is already familiar with similar services.
For a successful launch, it's important not only to differentiate the brand from competitors, but also to consider the local context, cultural specifics of the flagship regions, and to test hypotheses on local focus groups.
Challenge
“We aimed to create a startup naming strategy that would become instantly identifiable and to incorporate a symbol into the logo design that could easily be used as an app icon. Developing a cohesive brand mascot was key to standing out.”
Solution
“We created a brand mascot — IZZY Tiger, who appears in the mobile app UI/UX like a game character. The fur patterns have also been used as corporate graphics for merchandise design. The result is a friendly and energetic startup identity.”
