Financial Services Corporate Branding
Fasanara
“FASANARA is a leading institutional asset manager and a fintech investing pioneer based in London. The company opened its doors in 2011 and recently decided to renew its brand to fit its mission: to be the institutional benchmark for fintech lending & digital investing. They partnered with our brand development company for this transformation.”
FASANARA is a leading institutional asset manager and a fintech investing pioneer based in London.
The company opened its doors in 2011 and recently decided to renew its brand to fit its mission: to be the institutional benchmark for fintech lending & digital investing.
Challenge
“Our goal was to renew the company’s logo and visual style, keeping visual ties to their old logo while making it more suitable for contemporary on- and offline media. As a financial services branding agency, we were tasked with standing out from the competition while staying, visually, within the same niche.”
Solution
“After conducting research on the brand’s competitors, we found a focus for FASANARA’s new brand: Modern and up-to-date, the company provides digital-based solutions though proven methods. The overall character of their renewed brand should feel innovative and dynamic yet trustworthy. The company has prestige, and their first impression should be that they provide stable returns to their clients. This is the core of their new corporate branding.”
