Conceptual Event Management Brand Identity
Unison
“UNISON is a new project in the UAE market that aims to redefine the standards of the event industry. It specializes in organizing events and musical experiences using immersive technologies and new media, requiring a cutting-edge event brand identity.”
In Dubai’s highly competitive event market, the comparably conservative image of companies who organize large-scale events in the region became a barrier to the development of Unison's business.
Unison’s team members not only have extensive experience in the industry, but good, forward-thinking taste as well.
Challenge
“In Dubai’s highly competitive event market, merging bold ideas with the region’s cultural peculiarities through a cohesive brand strategy was key. We reconsidered the target audience and adapted the agency’s key message to build a strong corporate identity.”
Solution
“The brand naming UNISON reflects the harmony between music and light. The design concept translates into corporate graphics with signature glow patterns. For the digital presence, we created a seamless custom web design.”
